Customer Relationship Management (CRM) is a term
or a tool that companies use to manage and analyse customer interactions and
data. The goal is to improve relationships between customers and businesses along
with making more profits for the business itself. Happy customer = Happy business!
CRM has developed a lot through the time but at
its most basic level, it’s just a software that consolidates customer
information into a CRM database so employees of the business can access it more
easily and manage it. You need to know your customer in order to satisfy his
needs, and the best way to do so, is to store every bit of information you can
get on your customers, or your potential customers, and use it to succeed. In
CRM we refer to leads when we are talking about potential customers or people
that are interested in your business – and when you are able to effectively manage
your leads and your customers, more leads end up being happy paying customers
and you end up having a loyal customer base that is happy with the service or
product that you provide them with!
5 Reasons why you should use CRM:
1.
Better data organization
2.
Enhanced communications – make it easy for your sales
team to do their jobs
3.
Shared information for your employees
4.
You will catch all leads with web to lead forms
5.
You will know your numbers
Don’t waste any more time and start using CRM
for your company!
Short but concrete, I like it :)
ReplyDeleteThanks for your information. I haven't known the CRM before; however, after reading the course and also your blog post, I have recognized the importance and the number of advantages CRM brings to the business. Thanks again!
ReplyDelete