Digitalization in a tourism company

Opportunities and challenges of digitalization in tourism

Digital travelling. Source: Pexels

Digitalization, the verb that we hear more and more often in the past years.  Everything is becoming easier, faster and more comfortable with the all of the "smart" devices around us. It has touched all of the world industries in some way and tourism is no exception. Lets take a look at how this transformed the tourism industry.

Today's world is faster then ever before andtime is valuable for a lot of us. We don't want to waste it, not even when picking our holiday. Companies are realizing this and
they want to make it as easy and as quick as possible for us. That's why going digital is so crucial for them. It bring a lot of opportunities but also a lot of challenges for them.

The bright side is that when a company has prepared all their services for the customer, so he can plan, book, manage or cancel a trip, all with a few clicks on the screen of their smartphone, it gives a big advantage compared to the others. Even today, some companies still don't have these things solved. Doesn't it bother you, when you just want to make some adjustments to your hotel booking and you can't just do it online and you have to call them? I would say that yes, for a most of us it's not such a big deal, but it's something that it's not perfect.

The biggest problem, with everything being online, is that everyone can write and read information about your company. Even one bad comment on a facebook page, can make a potential customer think twice about if he is going to, for example, book a seat in your bus. This means that a company has to start working with this kind of issues as well.

So should you go digital? Of course that yes, but make sure that you do it in a smart way, by providing your customer a smooth experience from the beginning till the end.