NEW SOCIAL MEDIA IN TOURISM

Have you heard anything about Telegram? 

Telegram - new social media, which was launched 5 years ago in 2013. It is mainly used as a messenger, but with Telegram Channel -  you can write posts to large audiences. Channels can be public with a permanent URL and each post in a channel has its own view counter. Unlike Snapchat, Instagram or Facebook, this social media is made as a list of text with pics, links and reminds us a big monologue with various thoughts. No response can be made, only froward of favourite message to 'saved messages' can be done. Last but not least, new members can see the entire message history in a channel once they join — all the way to day one. 

One of the main advantages about Telegram is that it is protected from snooping third parties, so it is safe to use. No one else expect you will check your message history.

Another cool thing about telegram channel - a unique Bot made for you channel! Bots are simply Telegram accounts operated by software – not people – and they'll often have AI features. They can do anything – help, teach, play, search, broadcast, remind, connect etc.

Telegram is highly popular nowadays in Russia, but not yet in Europe. The most popular Russian-based channel Travelhacks has more than 44k subscribers and this number is only growing! There are mainly country overviews, travel notes, life hacks, cheap tickets and much more. As for English-written channels, there is only one English-written channel about tourism - Most wanted B&B. Unfortunately, not much posts are available, they might still coming soon!
Hope that very soon situation will be changed for the better and Telegram will become popular across the whole world!
Have you already downloaded the social media of future? 

Why Customer Relationship Management?

Customer Relationship Management (CRM) is a term or a tool that companies use to manage and analyse customer interactions and data. The goal is to improve relationships between customers and businesses along with making more profits for the business itself. Happy customer = Happy business!

Digitalization in a tourism company

Opportunities and challenges of digitalization in tourism

Digital travelling. Source: Pexels

Digitalization, the verb that we hear more and more often in the past years.  Everything is becoming easier, faster and more comfortable with the all of the "smart" devices around us. It has touched all of the world industries in some way and tourism is no exception. Lets take a look at how this transformed the tourism industry.

Today's world is faster then ever before andtime is valuable for a lot of us. We don't want to waste it, not even when picking our holiday. Companies are realizing this and

Why social media?

Is it really that important to utilize social media nowadays?



It is everywhere and everybody uses it. Using social media is now easier than ever before. We can access all the apps easily through our mobile phones that we carry everywhere. There is an app for almost everything; food, transportation, hotels, maps, the list goes on and on.

Though, because it appeared quickly, social media has developed a reputation of being a passing trend (DeMers, 2014).


So why is it important for tourism business as well?