What is Service-Dominant (S-D) Logic Marketing?
Service-Dominant (S-D) Logic is a mindset for a unified understanding of the purposes and nature of organizations, markets and society. The foundational proposition of S-D logic is that organizations, markets, and society are fundamentally concerned with exchange of service - the applications of competences (knowledge and skills) for the benefit of a party. That is, service is exchanged for service; all firms are
